Herbalife And Safe Beauty Products

While the majority of the population may not be aware of this fact, many people are poisoning themselves daily, not through their digestive tract but through the largest organ of their body, the skin.

The skin absorbs, to some degree, whatever is rubbed on it or comes in contact with it. Therefore any chemicals contained in your skin care products, your shampoo and conditioner, your cosmetics, your hair dye and even your soap, can be absorbed into the body and have an effect on your health.

Both Sodium Lauryl Sulfate and its close relative Sodium Laureth Sulfate are commonly used in many soaps, shampoos, detergents, toothpastes and other products that we expect to foam up. Both chemicals are very effective foaming agents, chemically known as surfactants. Sodium Laureth Sulfate is commonly contaminated with dioxane, a known carcinogen. Although SLES is somewhat less irritating than Sodium Lauryl Sulfate, it cannot be metabolised by the liver and its effects are therefore much longer-lasting.

Shampoos are among the most frequently reported products to the FDA. Reports include eye irritation, scalp irritation, tangled hair, swelling of the hands, face and arms and split and fuzzy hair. The main cause of these problems is sodium lauryl sulfate.

So why is a dangerous chemical like sodium lauryl sulfate used in our soaps and shampoos?

The answer is simple – it is cheap. The sodium lauryl sulfate found in our soaps is exactly the same as you would find in a car wash or even a garage, where it is used to degrease car engines.

In the same way as it dissolves the grease on car engines, sodium lauryl sulfate also dissolves the oils on your skin, which can cause a drying effect. It is also well documented that it denatures skin proteins, which causes not only irritation, but also allows environmental contaminants easier access to the lower, sensitive layers of the skin.

Perhaps most worryingly, SLS is also absorbed into the body from skin application. Once it has been absorbed, one of the main effects of sodium lauryl sulfate is to mimic the activity of the hormone Oestrogen. This has many health implications and may be responsible for a variety of health problems from PMS and Menopausal symptoms to dropping male fertility and increasing female cancers such as breast cancer, where oestrogen levels are known to be involved.

Herbalife’s shampoo and conditioners do not contain these harmful chemicals and are absolutely safe for regular usage.

And what about the safety of skin care products?

Alpha Hydroxy Acids and Beta Hydroxy Acids are commonly used in products advertised to remove wrinkles, blemishes, blotches and acne scars. With consumer complaints of burning, swelling and pain associated with AHA and BHA flooding into the FDA, the regulatory body began conducting its own research about 15 years ago. The findings linked the use of AHA and BHA with a doubling of UV-induced skin damage and a potential increased risk of skin cancer.

Phthalates are industrial plasticizers widely used in personal care products to moisturize and soften skin, impart flexibility to nail polish after it dries and enhance the fragrances used in most products. Studies indicate that phthalates cause a wide range of birth defects and lifelong reproductive impairments, targeting every organ in the male reproductive system and causing problems ranging from low sperm count to serious genital deformities that can lead to an increased risk of cancer.

Herbalife’s complete range of skin care products such as the NouriFusion range and the Radiant C products contain absolutely no harmful ingredients and are totally safe to use.

Are Beauty Products Going Unisex?

There was a time when the idea of men wearing makeup was an absurd idea that was restricted to weirdoes and musicians (often also weirdoes). Makeup and cosmetic products were the domain of women and that was that. However, it’s a new age and the idea for many is that in many places it’s not unacceptable for men to have a bit here or there.

And why should it be so absurd? A couple of hundred years ago monarchs and noblemen often used vast quantities of makeup. Although this was often to hide the marks caused by syphilis. Closer to modern times and you can see that musicians have been wearing makeup for years. Bowie might have been at the forefront of make up for men, but it was the glam rock era of the 80’s where musicians really went mad for over the top makeup. Think about Motley Crue and especially KISS. Of course you can argue that much of this was just a gimmick and is not the same as a bit of blush here or there, but it certainly played a part in paving the way for modern musicians.

It doesn’t end there either. What about movies? If the film industry is anything to go by then pirates wore copious amounts of eye shadow. It’s pretty standard practice now for actors to wear a bit of make up here and there. And this isn’t just for photo shoots but out in the streets. TV presenters get in on the act too and some have made the make-up part of their look. Russell Brand has definitely taken the use of make-up for men out into the open and many others are following suit.

More and more you see men out in the street, a little bit done up and cosmetic companies have certainly begun to take notice. Cosmetic companies have started to develop ranges of make-up from eye-liner to eye shadow targeted at men. Of course there is still make-up available for women with Rimmel cosmetics offering an extensive range. Other companies also offer great deals on eye liner and shadow such as Elizabeth Arden cosmetics.

It seems like times certainly are changing and it is becoming more socially acceptable for men to turn out in a bit of make-up. But then again, it might just be another fad.

Types Of Cosmetics

Make-up and cosmetics are used all over the world by all kinds of different people. Cosmetic products are defined as, “a substance or preparation intended for placement in contact with any external part of the human body”. This definition can include a variety of products.

Shampoos and soaps are products that usually contain some kind of fragrance and clean the skin by the use of surface-active agents, or surfactants. These surfactants are molecules that have both lipophilic and hydrophilic, or fat soluble and water soluble parts. The fat soluble part of the product clings to the oil and dirt as the water soluble part allows the lipophilic part to be washed away. Detergents for dishes and clothes work in pretty much the same way but will have different ingredients that make them more harsh for use on hard, solid surfaces. It is usually not a good idea to try and use these detergents on the body and hair, for it can lead to irritation.

Lipstick is another cosmetic product that contains hydrophilic properties. They are manufactured by combining wax, a non-volatile oil such as beeswax with castor oil, and water. The combination produces a thick substance that is water-insoluble and spreads easily on the lips. Because of its lipophilic properties, lipstick won’t dissolve on the lips when exposed to saliva or liquid from drinks. Other lipsticks will have a dye in them that react to amino acids on the top layer of the skin. This makes the the product appear blue or green in the container and change to red when applied to the lips.

When water is lost on the top layer of dead skin cells faster than the living cells under them can absorb the moisture our skin becomes dry. This is when we need the help of a moisturizer. When the skin becomes dry and scaly, moisturizers can assist by preventing further water loss, known as occlusion, and by adding humectants, substances that increase the hydrophilic properties of the skin. Humectant moisturizers contain substances such as alpha hydroxy acids or glycerine and add moisture to the top layer of skin while occlusive moisturizers form a waterproof layer over the skin that reduces moisture and allows the body’s natural rehydration process to return the layer to a normal level.

Beauty and Fragrance to Fit Your Personality

Many of us must have heard the phrase, “Beauty is only skin deep”, but is it really only skin deep? Everyday you may be applying make up on your face not realizing that it blocks your skin pores. To bring out the real beauty of your facial skin, you must take time each day to cleanse and moisturize your skin. For women especially, wearing perfume helps give us presence and can make us seem more appealing. There are many kinds of perfumes available in today’s market.

When choosing perfume, hair care and skin care products, make sure to select those that fit your personality best. We are all unique and different to one another. So are our skin tone and body fragrance. What suits your friend or even family member may not work well for you. Your individuality comes to life when choosing beauty products. You must find that perfect scent that suits your mind and body. It should work well for all occasions like work and social events. Only use one fragrance at a time. Using several will totally change the scent of the other and have a negative effect. As the saying goes, “too many cooks spoil the broth”.

Choose a fragrance that is subtle and pleasant. You just need to dab or spray a little on various areas of your body. You also need to keep in mind that factors such as skin type, clothing detergent and other fragrant cosmetics will affect the scent of your perfume. Beauty products are available everywhere. More recently many online stores have opened, which makes it all the easier for you to make your purchase. Of course the drawback would be you can’t try the perfume. Make sure you’ve done your research before making a purchase. Often you can find all the products you need online, even at a discount. Many men’s fragrance products are available like cologne, body spray, deodorant, and hair care products. Keep in mind never to rub a fragrance on the skin as this will break down its various compounds. You should not spray fragrance into the hair as many fragrances contain alcohol, they could dry out and damage your hair.

To ensure that your scent remains on you throughout the day, layer the fragrance instead of reapplying over and over again. Layering refers to the use of other body products that contain the same scents like shower gels, body mists, and skin lotions. Many brands offer layering options with just the right scent dosage. Fragrances come in a variety of concentrations, which include oils, perfumes, eau de toilettes, and colognes.

I would like to give you some ideas on how to buy the right fragrance. The first step to locate the right fragrance is to find out what you want from your scent. If you want a strong smell that can hold its fragrance throughout the day, then you should choose oil. Next, never purchase a fragrance without first trying it out. If possible try to obtain free trial samples of the fragrance you are considering and try it out. If you can’t get trial samples, visit the stores that have the scent you want and use a tester. Remember to test the scent in the middle of the day because according to fragrance experts, it is the time of day when the sense of smell is most active.

It is important to know how to wear the fragrance properly. The key here is to never overdo it, particularly when you are using an oil or perfume. Beauty and fragrance go hand in hand and it has become an integral part in the lives of many women today.

Article Source: http://EzineArticles.com/3404154

The Trends in the Beauty and Cosmetic Industry

Beauty PR plays an important role in promoting beauty through healthy eating and popular beauty products. Indeed, the right PR program plays an important role in advising people on how they can go about looking better. Beauty is a quality which offers great pleasure to an individual’s mind as well as her spirit. This and the cosmetic industry have continued to thrive as a result of many people being attracted and absorbed by beauty. What has been fueling the cosmetic industry?

· A lot of money is being generated by companies in the industry

When you consider the industry, there is a new product being introduced in the market. Many of these products promise glamour for the younger women and youth for the older women. Most of the magazines are willing to set aside sections for glossy advertisements about lipstick or eye shadow and the latest designer clothing and shoes. They generate good money from these advertisements. Beauty has become big business: although it does not cost much to manufacture a small-sized tube of body cream, many of the beauty conscious women are willing to part with a substantial amount of money to achieve the desirable results promised by the product.

· The anti-aging industry has been growing at a rapid rate

Some ten years ago, there were only just a few products promising to get rid of wrinkles and fine lines. Today, the market is flooding with many products purporting to erase wrinkles and fine lines. There are many microdermabrasion products, peels, retinoids and antioxidants. In addition, there is a wide range of minor cosmetic procedures being tried by many women, even as early as the age of 25 years. These fillers provide women with a simple and less expensive option to look young. Today, facelifts have become common place with many women getting the desired look at competitive rates.

· The celebrity factor plays an important role in advertising

In the last couple of years, celebrities have become beauty PR ambassadors for many products. They have become spokes models for leading brands, unseating ‘supermodels’ who were often used particularly in the 80’s and early 90’s. This is a reflection of the general trend in advertising beauty products. Many of these celebrities do not wear makeup when they are going about their daily activities; however in advertising, they seek to convey the message that they are ardent users of a particular brand.

Article Source: http://EzineArticles.com/7990401

The 18th annual Sunday Times Top Brands Awards

The results of the 18th Sunday Times Top Brands survey were announced at an awards event last week, recognising those brands that had earned top consumer sentiment in South Africa over the past 12 months. The Sunday Times Top Brands survey, conducted by TNS, remains the leading barometer of consumer sentiment in the country. Trevor Ormerod, GM Group Sales and Marketing at Times Media believes the Sunday Times Top Brands Awards provide the vital consumer feedback that brands require in order to remain relevant to their customers. “Research is a timely and resource intensive expense for companies, which is why Times Media has spearheaded Top Brands for the past 18 years – the research is based on sound, solid methodology from TNS, whom we commission, and we know the results have directed the course of many brands in finding their ‘sweet spot’ in the market,” he says.
The 18th annual Sunday Times Top Brands Awards
Commenting on the trends, changes and surprises noted in the 2016 survey, Nuala Harris-Morele from TNS says, “The economic climate has meant that people are making smarter, more traditional brand choices. In the essential / staple food and drinks categories people are choosing brands that have a strong heritage that they trust and the old favourites continue to come out on top. This thinking manifests slightly differently in the luxury and high spend categories where we see a rise of premium, high quality brands. It’s not about spending less in harder times, it’s about choosing brands that won’t disappoint.”

Top Brands Business Awards winners

This year, 502 corporate decision-makers were polled in the Business sector.
Vodacom was awarded the Overall Top Brands Grand Prix as the best regarded brand in 2016, and triumphed in the telecommunications providers category as well.

Woolworths was awarded the Community Upliftment Grand Prix, ahead of Sasol and SABMiller in 2nd and 3rd places respectively.

Nedbank again received the Top Brands Green Grand Prix Award for its environmental sustainability campaigns, and placed third in the corporate banking category where FNB walked away with the Top Brands accolade and Investec made an impressive surge to take second spot.

British Airways proved to be the business traveller’s favourite domestic airline, with Avis being the preferred car hire company, while Mercedes-Benz remained the car of choice for business people.

Old Mutual took prime spot in the long-term insurance category, with Santam succeeding among the short-term insurers.

The Apple iPhone jumped from fourth place last year to become the top cellphone device among executives. Nokia dropped from 1st place down to sixth in 2016.

Times Media’s dominance of business sector publishing continued with Business Day and Sunday Times Business Times being awarded 1st and 2nd place respectively in the business newspaper category.

Allan Gray topped the charts in the investment company category. Discovery Health was a resounding winner in the category evaluating medical aid companies. Johnnie Walker was toasted as the winner in the whisky, brandy and vodka category.

Top Brands Consumer Awards winners
3500 consumers were polled, with 2500 interviews conducted in SA metros, and 1000 in non-metro areas.

KOO maintained consumer appeal to win the Overall Favourite Top Brands Grand Prix in the consumer category, with Coca-Cola placing second. KOO also held its position as number one in the tinned food category.

Coca-Cola was however awarded the Top Brands Community Upliftment Grand Prix, and the Top Brands Green Grand Prix Award for its contribution to environmental sustainability. Coca-Cola also bubbled to the top in the soft drink category.

Castle Lite proved to be the country’s favourite beer, and Johnnie Walker claimed its second award at the event, winning the alcoholic spirits category. Clover Krush was favourite fruit juice, and Clover remaining top in the milk category. Hunters Dry/Gold/Extreme reigned amongst ciders, with Red Square being the most chilled alcoholic cooler.

Two new categories included in 2016: Weetbix claimed first place in the cereal category, while Enterprise won in the chilled processed meats category.

The appetite for Cadbury slabs did not wane as it claimed top spot yet again in the chocolates category. Tastic ranked first in the essential foods category, a position it held in 2015 as well.

Rainbow remained the top choice in the frozen chicken category.

Shoprite was voted top grocery store, KFC as favourite fast-food restaurant, and Spur continued its winning streak as best sit-down restaurant.

This year, the beauty and cosmetics category sees Nivea receiving the award.

The electronics category remains unchanged from last year, with Samsung holding onto top position and LG and Sony close behind.

Defy could be relied on to win the large kitchen appliance category. Toyota took the Top Brands award in the car category. Engen remains ahead of the competition in the petrol station category.

South African Airways landed first among domestic airlines. Capitec Bank received the most interest among retail banks, and also held onto its top spot among micro-lenders.

Old Mutual and Santam duplicated their business category wins by taking spots in the long- and short term insurance consumer categories respectively.

Samsung was selected as favourite cellphone, and Vodacom as top telecommunications provider. DStv Compact featured as the top TV service provider, knocking SABC1 down into second place.

The Pick ‘n Pay Smart Shopper loyalty programme was leader in the category.

Sunday Times was awarded as SA’s most popular weekly newspaper, and the Daily Sun in the daily newspaper category.

The 2016 Robyn Putter Award for creative agencies

The prestigious Robyn Putter Award recognises the creative agencies behind the big brands, and is calculated on a points system for agencies based on their clients’ achievements at the Top Brands Awards. This year, FCB earned the Robyn Putter for the third consecutive year (with 32 points), and its fifth award in total. Ogilvy & Mather Jhb placed second with 18 points, with King James in third place on 17 points.

The results of all categories was published in the Top Brands supplement accompanying the Sunday Times on 28 August 2016.

To summarise the Grand Prix and multiple award winners in 2016

Vodacom 3 awards including 1 Grand Prix Overall Top Brands Grand Prix (Business)
KOO 2 awards including 1 Grand Prix Top Brands Overall Favourite Grand Prix (Consumer)
Coca-Cola 3 awards including 2 Grand Prix
Top Brands Community Upliftment Grand Prix (Consumer)
Top Brands Green Grand Prix (Consumer)
Nedbank 1 Grand Prix Top Brands Green Grand Prix (Consumer)
Woolworths 1 Grand Prix Top Brands Community Upliftment Grand Prix (Business)
Old Mutual 2 awards
Santam 2 awards
Times Media 2 awards
Samsung 2 awards
Capitec 2 awards
Johnnie Walker 2 awards

Sunday Times/TNS Top Brands 2016 Methodological note

Overview of the Top Brands study
2016 brings the eighth successful year in partnership with TNS South Africa for the Sunday Times Top Brands. The study applies the same methodology since 2009.
The approach looks at a brand’s penetration in the marketplace whilst also examining its relative strength amongst its users and its relative attraction amongst non-users – the concept of relative advantage. This was accomplished by asking three questions:

Brands used within a defined time period (this period differed for each category)
Brands with which people were familiar enough to rate on a 10-point scale
The actual rating of all those brands on a 10-point scale

From this, an index score for each brand is generated from three variables derived from the questions above: the actual usage of a brand in a specified time period, the rating it receives from its users relative to others in the category, and the rating it receives from those non-users aware of it, also relative to competitors in the category. The non-user rating carries only half the weight of the user rating in the final algorithm.

The final index can be thought of as the brand’s standing in both the market place and in people’s heads. This is in line with the current thinking that brand equity is a function of both Power in the Mind and Power in the Market, coupled with the view that one must always take the attraction of competitors into account in any assessment of brand equity.

How a brand can win

A winner occurs in one of three situations:

If it is big AND rated above average by both its users and its non-users.
If it is truly big but perhaps only rated as average by its users and non-users.
It is smaller but very well loved by its users and is strongly aspired to by its non-users.

Why is this approach more useful?

Most brands have a good sense of their relative size – publicising this is good for the ego but not much else. The approach adopted by TNS allows more useful marketing insights to be gained: a brand can assess by how much more – or less – its users rate it compared with average – a heads-up for some, as well as an indication of the relative commitment people have to a brand. Similarly, by looking at the non-user ratings, some idea of a brand’s relative “pull” amongst its non-users is gained – this is a good indication of its relative ability to attract new users. Comparing usership and these two ratings’ data tells marketers much about their relative power in the mind vs their power in the market.

The algorithm is not proprietary to either the Sunday Times or to TNS, but is in the public domain.

The consumer sample represents all South African adults

The total sample for 2016 is 3500, with 2500 interviews in metro SA and 1000 interviews in non-metro areas of SA. We talked to adults aged 18 years and the final results have been weighted to represent the population according to StatsSA 2015 mid-year population estimates. The study is representative of all adults across the country and is a relatively large sample in consumer research terms. Interviews were conducted in home, face to face.

The business sample represents businesses of all sizes

This sample consisted of 502 C-level business decision makers (CEOs, CFOs, COO etc) from organisations of all sizes. The business component moved from being conducted via TNS’s CATI system to online self-complete interviews.

FCB named SA’s Top Creative Agency for third consecutive year

FCB Africa claimed the Robyn Putter Award for the third consecutive year last night at the 18th annual Sunday Times Top Brands awards function.
Photo by: Sunday Times
Photo by: Sunday Times

The prestigious Robyn Putter Award recognises the creative agencies behind the big brands, and is calculated on a points system for agencies based on their clients’ achievements at the Top Brands Awards.

This year, FCB topped the list for the third consecutive year – making this its fifth Robyn Putter Award in total – with 32 points. The agencies placing second and third achieved 18 and 17 points respectively.

FCB clients called to the podium during the course of the awards ceremony were KOO, Coca Cola, Old Mutual, Toyota SA, Nivea and Old Mutual.

KOO maintained consumer appeal to win the Overall Favourite Top Brands Grand Prix in the consumer category and also held its position as number one in the tinned food category.

Coca-Cola was awarded the Top Brands Community Upliftment Grand Prix, and the Top Brands Green Grand Prix Award for its contribution to environmental sustainability. It also topped the consumer soft drink category and placed second in the Overall Favourite Top Brands consumer category.

Nivea led the beauty and cosmetics consumer category, and Toyota South Africa took the Top Brand award in the consumer car category. Old Mutual was awarded prime spot in the long-term insurance category for both the consumer and business categories.

FCB Africa Group CEO and Group Chief Creative Officer, Brett Morris, attributed the agency’s success to its clients.

“You can only create advertising that resonates with consumers and builds favourite brands if those brands themselves and their custodians are committed to excellence, and respect and value their customer base,” he said.

“Our clients are such amazing people, and their willingness to partner with us to create compelling work that speaks in a voice that resonates with consumers gives us the opportunity as a team to entrench their brands in the hearts and souls of South Africans. Congratulations to them for their wins – we are honoured to be your agency.”

The Sunday Times Top Brands survey, conducted by TNS, is one of the leading barometers of consumer sentiment in the country. It polled 3,500 consumers and 502 corporate decision-makers to identify brands that had earned top consumer sentiment in South Africa over the past twelve months.

Viral email helps Charlotte Rhys net a 44.34% open rate and 17.10% response

Digital Fire continues to provide incredible results for brands through its email marketing campaigns. Charlotte Rhys is no exception, achieving an incredible 44.34% open rate. This is how.
Viral emails are an effective strategy for growing an email database, learning more about the customer and generating revenue. What’s more, the information gained allows for better tailoring of content, segmentation and distribution, further increasing email engagement and ROI.

Using viral emails to market their beauty care products and raise awareness, Charlotte Rhys was able to reach a wide audience, thereby achieving a phenomenal 44.34% open rate and netting a 17.10% response rate.

Understanding the brand

“Charlotte Rhys requires a large digital audience to promote its product”

Charlotte Rhys is an established cosmetics company that offers a wide variety of bath and lifestyle products both online and to the hospitality sector. Their main goal is to provide a luxurious and sophisticated experience, and this has to be communicated in their marketing material.

From offering just one product, the brand has expanded its catalogue to over 100 in just 12 years. Relying heavily on online sales, Charlotte Rhys requires a large digital audience to promote its product.

Taking the challenge head on

“Targeting the right audience with a data rental campaign”

With competition vying for the same online audience, Charlotte Rhys needed to find an effective strategy to communicate with their customers and growing an email list. The brand wanted to target the right audience and encourage them to sign up for the brand’s email marketing material.

Charlotte Rhys Promotional Mailer
Charlotte Rhys Promotional Mailer
click to enlarge
While there were a number of solutions to growing their email list, most required considerable financial investment, but had no guarantee of success. Furthermore, these strategies would not provide instantaneous results, or ROI and performance could not be accurately measured, or would take time to do so.

How Charlotte Rhys got it so right

“Viral email campaigns have the potential to generate one forward for every 21 opens.”

Charlotte Rhys approached Digital Fire for the best solution. The email marketing and online media agency suggested a viral mailer. “The basic idea of a viral email is to generate buzz,” says Nikki Ingwersen, Digital Fire’s commercial director. “By so doing, it’s more likely to get shared amongst friends, colleagues and family, thereby reaching a wider audience than the original database it was sent to.”

Compared to standard promotional emails which can generate one forward per 370 total opens, viral emails generate an incredible one forward for every 21 opens.

How it works is simple. An email is broadcast to an audience who in turn open it and click through to a microsite or landing page. The landing page contains a form, which the audience enter their details on. Once data is captured they’re taken to a secondary page where they can forward the promo email to anyone they think might be interested in the offer.

Stage 1: Offering an incentive

While the theory surrounding viral email marketing may seem easy, there is a considerable amount of planning and strategy involved. Charlotte Rhys’ viral email would have to incentivise the audience to interact and share it.

How would the brand do this?

The viral email was to be served up as a competition. A premium bottle of Eau De Perfum to the value of R1200 was selected as a prize.

Stage 2: Designing and coding email components

Once the incentive had been selected, it was now time to decide on the look and feel of the viral mailer. The email heavily relied on rich media, with very little copy and a clear concise call to action. A gif, interchanging between models dressed in black and white as well as a complementary fragrance took centre stage.

Four components were to be created for the viral mailer. These were the:

Promo mailer – the promotional mailer would be sent to the initial email list, which would be provided by Digital Fire. It featured the Charlotte Rhys logo as the header, followed by short copy reading, “A bottle of the Eau De Perfum to the value of R1200 could be yours…”

Just after the copy, the mailer would feature a large hero gif featuring two models set beside complementary bottles of fragrance. Just above the fragrance a clear call to action was implemented to insure people could enter easily.

Microsite – the microsite took styling cues from the main promo mailer. However, it would only feature the two fragrances that were up for grabs. Right beside the perfumes was a form where contestants could enter the competition. This information would be used by Charlotte Rhys in future email marketing campaigns.

Thank you page – The thank you page featured the two models without the perfumes and a form encouraging contestants to share the competition with family and friends.

Viral mailer – the viral mailer was a duplicate of the original mailer. It would be triggered once a contestant referred the promotion to someone they thought would be interested in the offer.

Stage 3: The audience

Central to Charlotte Rhys’ success was targeting the right audience. Digital Fire selected a primarily female audience within the mid to high LSMs, especially professionals working in various corporate sectors. Their interests ranged from fashion, beauty and cosmetics, luxury goods and lifestyle.

The email list underwent a rigorous detox to remove inactive users. This would significantly increase the email’s deliverability.

Stage 4: Personalisation

Understanding that personalised emails provided six times more transactions, Digital Fire personalised both the subject line and salutation. This would also increase deliverability. Not only did personalisation make conversions more likely, but also subsequent open rates would increase to an average of 29%.

Stage 5: Subject line

Subject lines are the first thing an email recipient sees. This made it essential to create a subject line that would grab the reader’s attention and encourage them to open the email. It was decided that the best to use would be Charlotte Rhys’ own tagline – Perfume Your Wold – as it gave a subtle clue to the contents of the mailer and was very succinct.

Stage 6: Testing

Email clients are built differently and, therefore, interpret HTML code differently. It is for this reasons that Charlotte Rhys had to go through painstaking testing on all email clients available. Digital Fire did so to ensure that the email was successfully delivered and displayed correctly, and made changes to code if errors were picked up.

Stage 7: Broadcasting

Once the email was displaying as it was designed on all email clients, and approved by the client, it was time to schedule. The email had to be sent at a time most of the database was more likely to see and open it. Research and past broadcasts helped Digital Fire decide on broadcasting on a Wednesday at 11am UTC.

The outcome

“With a 17.1% response rate, Charlotte Rhys was able to grow their database substantially.”

The Charlotte Rhys viral mailer was broadcast once and it proved to a phenomenal success with the audience.

Understanding the Available Cosmetics and Beauty Products

There are many options to choose regarding beauty care products and cosmetics. While many discount beauty products use perfumes as preservatives, some only contain little amount of perfumes. Those discount beauty products that are perfumed are popular among people who adore scents. Scents carry additional advantages apart from making the surrounding acceptable and accommodating. Understanding of what components make up various cosmetics is an important step towards making the right purchase decision, especially regarding offers in the market today. It is important to consider that quality offers must be accompanied by sale of quality products. Sometimes people offer cheaper compounds and tout them as discounted products by making them appear to compete with high-class and high-quality products. Knowledge of the components included in discounted products is also important towards choosing the right commodity that maximizes the chances of getting the desired results and avoiding complications. Some products are natural while others are synthetic. Most of the products are synthetic compounds, although one can get natural synthetics with careful search. Cosmetics could be made of minerals, water or oil. Most of the makeup cosmetics are oil based, although many people like mineral ones because of natural ingredients in them. The latter also give a better quality finish. One disadvantage with oil-based cosmetics is that they are more irritant compared to water-based cosmetics. Another advantage with water-based types of cosmetics over oil-based or mineral based is that they do not clog body pores. These types of cosmetics are part of beauty products put into containers and applied on the skin via an applicator. This applicator is rubbed on the body skin to leave drops of cosmetics. There are several stores offering these products, but an important question to ask regarding what choice one should have. This comes before one considers the price on offer. Many people make a mistake by considering the price of the commodity before choosing on the right quality and type. The online shopping arena is also very popular among people today, and it is important to consider searching for discounted products on various websites. Another important aspect to consider when searching for beauty products is the genuineness of the product itself. Some companies provide strategies through which one should use to identify genuine products from the company and avoid counterfeit products. Counterfeit products come in compromised quality and may not be worth buying at all even at discounts. The problem with counterfeits is that they do not assure quality for the products neither the outcomes will be good when being sold under beauty products. Moreover, body applicants are sensitive because they can cause healthy problems/issues. This does not mean that all products are counterfeits. It also does not mean that replicas are bad even when being offered as discounted products. However, they must be proved as useful to the buyer and not be preferred just because they are cheaper. Although some do not lead to skin complications because of inclusion of non-recommended components or components that will react badly with the skin, some discount beauty products do not render good results until when used in large amounts. This is because of the concentration of solutions. Use of large amounts of cosmetics without getting the intended results is money-wasting because once the cosmetic exhausts quickly, one may need replacements. Therefore, one may realize that even though the offer was cheap, it would have been the same to buy high-quality concentrates at a higher price than low-quality discount beauty products. As far as side effects are concerned, it is important to ensure that all discount beauty products offered are allowed for sale by respective health bodies or organization or governmental bodies. Although some products do not have immediate impacts on the skin, some may have accumulated side effects after a long use or after applying large amounts over a long period of time. Published at: https://www.isnare.com/?aid=1053028&ca=Womens+Interest

Using Cosmetics To Enhance Natural Beauty

There are several types of beauty enhancing cosmetics increasing on the market today. It is very important to find out which products are best for you and your completion. The color of your skin will determine what color type you that you must adhere to or avoid to see your best results. The best part about the use of good cosmetics is that the less is more. The less you apply, the more natural it will appear. Nobody wants to appear to have their make-up caked on. How do I know what season suits me best The key to choosing the right colors to enhance your beauty is to find out what season you are. Your season will depend on the color of your hair. You can go to many cosmetic web sites and use their hair color selector to find out what time of year is best for you. Many local beauty shops and kiosks also have trained staff that can help you as well. The basic idea of what your definition of season is very simple. If you have a dark, cool hair, which does not have red or gold in it than you are winter. If your hair is dark and warm, with red or gold highlights, then you will be associated with the season of fall. Light hair works the same way. Spring colors for for those with red and gold highlights and summer is for those without. Once you know your season, then you can identify what will work best for you. Where to begin: Building The Foundation The Type of foundation you decide to use will be key to how all the cosmetics work together. There are so many types of foundations, it may seem like an over whelming process. Three major categories are liquids, powders, and mineral. Liquid foundation is very easy to apply, but difficult to mix and give a natural look and feel. Sometimes it can leave lines when applied too thick, or not match the exact skin tone. Powder foundation is very simple and can easily be carried with you for re-use, if necessary. The main complaint with this type of foundations is the cake look when you need to hide blemishes. In order to avoid the over application of powder foundation use a concealer before application on any blemishes that can be seen. Mineral based foundations are very smooth and sleek. They cover blemishes easily and blend well so you do not see lines or get an unnatural look to your skin. Whatever style you choose, make sure that the foundation is applied correctly to get subtler and natural feel and look. The importance of always using your color pallet Once you know your season it is very important to stick with your color blends. The choice of random colors and tones can greatly affect your natural makeup look. You should look like you enhanced your beauty when you are finished, and not made up. The color pallet will allow you to use color which works well with your hair color and skin tone, to give you the image of perfection. The idea is to enhance your features, not over power them. Highlighting your cheekbones and delicately accentuating your eyes will go a long way. The idea of cosmetic application is not to make up your face, but to easily add to its natural beauty. Always remember, less cosmetics means more enhanced natural beauty. Published at: https://www.isnare.com/?aid=279951&ca=Womens+Interest